Nikasi Bierfleske-ferpakking by Tiger Pan

Nikasi Bierfleske-ferpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2023

Nikasi Bierfleske-ferpakking

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Nikasi Bierfleske-ferpakking

Nikasi is in ferpakkingsûntwerp foar in heechweardich wyt bier. De flessehals is trijedimensjonaal útsnien en draacht in reliëf mei in geometryske figuer fan Ninkasi, dy't yn 'e myte beskreaun wurdt as de earste goadinne fan it brouwen. It flesselichem is foar in part skuorre, en it ferhege label is foarme om it gewaad fan 'e goadinne te suggerearjen. Yn stee fan allinnich op in printe label te fertrouwen, jout de byldhoude glêsfoarm it bier syn identiteit. De flesse mjit 63 mm yn breedte, 63 mm yn djipte en 225 mm yn hichte. Troch werhelle proefnimmingen en trijedimensjonaal modellearjen waard massaproduksje mooglik.

The Recognition

About the A' Design Award yn Sulver

Nikasi Bierfleske-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nikasi Bierfleske-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nikasi Bierfleske-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan