Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank troch Wen Liu

Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank troch Wen Liu is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank

troch Wen Liu

Klant: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,346

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144973

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank

Shaoxing Nverhong Winery Co., Ltd. hat in lange skiednis. Oprjochte yn 1919, it is in fertsjintwurdiger fan Huangjiu. It leit yn Shangyu Dongguan, Shaoxing City, Zhejiang Provinsje. It is ien fan 'e rêchbonke bedriuwen fan Huangjiu yndustry yn Sina en de fise-foarsitter ienheid fan' e Branch fan 'e Sina Alcohol Industry Association. smaak en in sterke en lang bliuwende aroma.

De Erkenning

Oer de A' Design Award yn Sulver

Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nverhong Guihualinzang Ferpakking Foar Alkoholyske Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Ofmjittingen & Ferpakking: 125X117X320mm
Labels: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Produksjetechnology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Untwerpútdaging: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Undersyk: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Ynspiraasje: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Projektdoer: 2021.6-2022.3
Operaasjestreamferrin: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Teamleden: Wen Liu
Xianguo Wang