Tsingtao 9 Degrees Bier Ferpakking troch Jin Zhang

Tsingtao 9 Degrees Bier Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Tsingtao 9 Degrees Bier Ferpakking

troch Jin Zhang

Klant: Tsingtao Beer

A' Design Award yn Brûns Winner yn de kategory Ferpakking

18,413

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144952

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tsingtao 9 Degrees Bier Ferpakking

Tsingtao Beer is ien fan 'e meast ferneamde biermerken yn Sina. Op basis fan it markearjen fan it merk moat de merkkant de lokale skaaimerken fan elke provinsje sjen litte. De ûntwerper brûkt de meast represintative "Yellow Crane Tower" fan Hubei & # 039; om de lokale skaaimerken sjen te litten. Dêrnjonken binne Xiangyun, Crane, en de bottleneck "Phoenix Feather" (Hubei is tige dol op Phoenix) meitsje it hiele byld fleksibeler; Markearje tagelyk de "9 graden", it grutste ferkeappunt fan it produkt, om de ferkeap effektyf te befoarderjen.

De Erkenning

Oer de A' Design Award yn Brûns

Tsingtao 9 Degrees Bier Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tsingtao 9 Degrees Bier Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tsingtao 9 Degrees Bier Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Ofmjittingen & Ferpakking: Width 65mm x Depth 65mm x Height 265mm
Labels: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Produksjetechnology: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Untwerpútdaging: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Undersyk: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Ynspiraasje: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Projektdoer: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Operaasjestreamferrin: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patinten: Intellectual property/patents/copyrights owned by Tsingtao Brewery