Huanghelou Bier Ferpakking troch Jin Zhang

Huanghelou Bier Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Huanghelou Bier Ferpakking

troch Jin Zhang

Klant: Huanghelou

A' Design Award yn Brûns Winner yn de kategory Ferpakking

14,943

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144959

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Huanghelou Bier Ferpakking

De Giele Kraantoer is it meast ferneamde gebou yn Wuhan, Sina. Dizze searje bieren binne de stedsbyldbussen lansearre troch de Yellow Crane Tower. Se riede Wuhan oan elkenien oan fia bier, in deistich konsumintprodukt. En troch it brûken fan grien, dat fertsjintwurdiget fitaliteit en sûnens, en mysterieuze pears, te sjen litte de wolfeart fan 'e stêd fan dei oant nacht. Yn termen fan elemint seleksje socht de ûntwerper nei de meast represintative eleminten yn ferskate gebieten fan 'e stêd om te beskriuwen, en tafoege karaktersênes om it heule libben libbender en tichter by de konsuminten te meitsjen.

De Erkenning

Oer de A' Design Award yn Brûns

Huanghelou Bier Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Huanghelou Bier Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Huanghelou Bier Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Ofmjittingen & Ferpakking: Width 65mm x Depth 65mm x Height 115mm
Labels: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Produksjetechnology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Untwerpútdaging: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Undersyk: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Ynspiraasje: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Projektdoer: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operaasjestreamferrin: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patinten: The intellectual property/patents/copyrights belongs to Yellow Crane Tower