Haokan City Fideokreaasjekampanje troch Baidu Online Network Technology Beijing

Haokan City Fideokreaasjekampanje troch Baidu Online Network Technology Beijing is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2023

Haokan City Fideokreaasjekampanje

troch Baidu Online Network Technology Beijing

Klant: Baidu Online Network Technology. Beijing

A' Design Award yn Brûns Winner yn de kategory Reklame

32,472

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #146901

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Haokan City Fideokreaasjekampanje

Haokan City is in fideokreaasjekampanje dy't stêdemerken online en offline promototet. De kampanje kombinearret pleatslike kultuer, toerisme, moade en nije technology om foar elke stêd in oanpast ikoan te meitsjen. Tradisjonele arsjitektuer, klaaiïng- en ambachtdetails, ynklusyf Sineeske knoopknopen, piping, weven en boarduerwurk, wurde toand troch 3D-simulaasje en dynamyske byldmateriaal. In personaazje neamd Dongfang Chen begeliedt jonge makkers. Koarte fideo's en offline eveneminten noegje minsken út om de kultuer fan elke stêd fêst te lizzen en te dielen.

De Erkenning

Oer de A' Design Award yn Brûns

Haokan City Fideokreaasjekampanje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Haokan City Fideokreaasjekampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Haokan City Fideokreaasjekampanje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Labels: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Produksjetechnology: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Untwerpútdaging: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Undersyk: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Ynspiraasje: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Projektdoer: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operaasjestreamferrin: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.