Chaos Pogo Merkmaskotte troch Xudong Zhang and Hao Tan

Chaos Pogo Merkmaskotte troch Xudong Zhang and Hao Tan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

IzerReklame· 2023

Chaos Pogo Merkmaskotte

troch Xudong Zhang and Hao Tan

Klant: Chaos Pogo

A' Design Award yn Izer Winner yn de kategory Reklame

16,298

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #147863

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Chaos Pogo Merkmaskotte

Wow is in merkmaskotte dy't makke is foar Chaos Pogo, in iepen kroegmerk rjochte op jonge minsken. De maskotte is basearre op de hunichdas, in bist dat sjoen wurdt as symboal fan hertstocht, jeugd en dapperens. In plat kopke mei wyt hier, skerpe klauwen en in opfallende sturt meitsje it karakter maklik werkenber. Fêste eagen mei roazerede pupillen foegje in gefoel fan mystearje ta. It stoere foarkommen wjerspegelet de merkkultuer en it karakter fan it merk. Symboalen ûntliend oan de maskotte wurde ek tapast op merkprodukten, wêrtroch't de bân tusken klanten en it merk fersterke wurdt.

De Erkenning

Oer de A' Design Award yn Izer

Chaos Pogo Merkmaskotte is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Chaos Pogo Merkmaskotte wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Chaos Pogo Merkmaskotte wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Labels: Pub IP, Brand Image, Mascot, WOW, Youth
Produksjetechnology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Untwerpútdaging: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Undersyk: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Ynspiraasje: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Projektdoer: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operaasjestreamferrin: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Teamleden: Xudong Zhang and Hao Tan