AI Conversational Banking Mobile Bankier-Applikaasje by Uxda is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Goud in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.
GoudMobyl· 2023
AI Conversational Banking Mobile Bankier-Applikaasje
by Uxda
Client: Uxda
A' Design Award yn Goud Winner in Mobyl Category
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- Verified Award Winner
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The Design
About AI Conversational Banking Mobile Bankier-Applikaasje
Bella is in mobile bankier-applikaasje basearre op in konversaasje-ynterface. Banktsjinsten wurde levere fia tekstchat en spraakkommando's ynstee fan menu's en knoppen. Klanten kinne saldo's fan rekkens kontrolearje, betellingen dwaan, sparje, ynvestearje, donearje en finansjeel advys freegje troch in ienfâldige ynstruksje te typen of út te sprekken. De applikaasje befêstiget elk fersyk foardat it útfierd wurdt, en in firtuele assistint stipet besibbe lifestyle-aksjes. It ûntwerp hat as doel bankieren natuerliker, tagonkliker en handiger te meitsjen foar deistich gebrûk.
The Recognition
About the A' Design Award yn Goud
AI Conversational Banking Mobile Bankier-Applikaasje is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan AI Conversational Banking Mobile Bankier-Applikaasje wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. AI Conversational Banking Mobile Bankier-Applikaasje makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
- Dimensions & Packaging
- When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
- Tags
- mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
- Production Technology
- Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
- Design Challenge
- Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
- Research
- Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
- Inspiration
- AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
- Project Duration
- Project started in November 2019 and finished in November 2020
- Operation Flow
- As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
- Team Members
- Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer - Image Credits
- UXDA LLC
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