Namito Keunstboartersguod Karakterôfbylding troch Ge Zhang

Namito Keunstboartersguod Karakterôfbylding troch Ge Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Goud yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

GoudReklame· 2023

Namito Keunstboartersguod Karakterôfbylding

troch Ge Zhang

Klant: Ge Zhang

A' Design Award yn Goud Winner yn de kategory Reklame

720,204

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #149033

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Namito Keunstboartersguod Karakterôfbylding

Namito is in firtueel keunstboartersguod-ôfbylding makke foar kommersjeel gebrûk. Namito is in famke mei perzikfoarmige lippen, in read poddestoelkapsel en holdeksel yn de foarm fan knynsearen. Sy draacht in reade jurk en stiet mei har hannen yn 'e bûsen en har eagen ticht. Har tute lippen foarmje twa herten en de letter X, in teken fan hâlden fan 'e wrâld en tagelyk it ôfwizen fan wat min is. It karakter ferskynt yn foto's, fideo's, útstallingen en printe produkten. Namito is bedoeld om mentale stress te ferminderjen en minsken oan te moedigjen om harsels te wêzen.

De Erkenning

Oer de A' Design Award yn Goud

Namito Keunstboartersguod Karakterôfbylding is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Namito Keunstboartersguod Karakterôfbylding wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Namito Keunstboartersguod Karakterôfbylding makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Ofmjittingen & Ferpakking: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Labels: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Produksjetechnology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Untwerpútdaging: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Undersyk: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Ynspiraasje: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Projektdoer: Since 2021, China
Operaasjestreamferrin: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Teamleden: Ge Zhang
Ofbyldingskrediten: Beijing JiuPin Technology Co., Ltd.