Lay's More Belgian Really Impossible Itenferpakking by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Itenferpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2023

Lay's More Belgian Really Impossible Itenferpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Itenferpakking

Lay's More Belgian Really Impossible is in ferpakkingsûntwerp yn beheinde oplage foar ierappelchips dy't yn België ferkocht wurde. De ferpakking presintearret twa nije lokale smaken dy't ûntwikkele binne mei Brussels Ketjep. Belgyske konsuminten waarden útnûge om ûntwerpkonsepten mei in sterk lokaal karakter yn te stjoeren, en de twa konsepten mei de measte stimmen waarden op de pakken toand en fermelde. De oanpak is in antwurd op in snackmerk dêr't lokale merken relevante smaken en claims yn biede. It ûntwerp hat as doel de hjoeddeistige keapers fan it merk Lay's te behâlden en nije oan te lûken.

The Recognition

About the A' Design Award yn Sulver

Lay's More Belgian Really Impossible Itenferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Lay's More Belgian Really Impossible Itenferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Lay's More Belgian Really Impossible Itenferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release