Rockstar Spotlight Studios Mobile Opnamestudio by PepsiCo Design and Innovation

Rockstar Spotlight Studios Mobile Opnamestudio by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

SulverReklame· 2023

Rockstar Spotlight Studios Mobile Opnamestudio

by PepsiCo Design and Innovation

A' Design Award yn Sulver Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios Mobile Opnamestudio

Rockstar Spotlight Studios is in mobile opnamestudio dy't makke is as merkbelibbing foar besikers en ynwenners fan Venice Beach, Kalifornje. De ynstallaasje omfettet de Unplugged Mood Booth en waard presintearre om it publyk yn 'e kunde te bringen mei de nije Rockstar Unplugged-smaken. De studio biedt opkommende artysten, gamers en oare kreativelingen in plak om op te nimmen, ideeën út te wikseljen en ynspiraasje te finen. De merkidentiteit fan Rockstar is oerset yn in trijediminsjonaal ynterieur, mei merkfoarmen, kleuren en ôfwurkingen tapast op akoestyske skompanielen, armatueren, bekleding en ekstrudearre logopanielen.

The Recognition

About the A' Design Award yn Sulver

Rockstar Spotlight Studios Mobile Opnamestudio is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Rockstar Spotlight Studios Mobile Opnamestudio wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Rockstar Spotlight Studios Mobile Opnamestudio is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release