Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2023

Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank

Zhenjiu Zhencang is in ferpakkings- en presintaasjeset foar in Sineeske baijiu-drank. De flessen rêste op in blêd yn 'e foarm fan in pearelskelp, in foarm ynspirearre troch it skilderij De Berte fan Venus. De algemiene foarm docht tinken oan in sylboat dy't oer weagen giet. In kristallen fuotstik is fersierd mei in âlde distillearderij en ferljochte troch in LED-lampe dy't ferwiist nei de lange skiednis fan de produsint. Metaal, hout, PMMA en plestik binne kombinearre om in sammelweardich objekt te meitsjen. It pearel-tema wjerspegelet it merkidee fan aadlikens en kostberens, om't sawol it brouwen as it foarmjen fan pearels stadige prosessen binne.

The Recognition

About the A' Design Award yn Sulver

Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zhenjiu Zhencang Chinese Baijiu Ferpakking foar Sterke Drank is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release