Gatorade Fuel Rover Fleskenopslachwagen by PepsiCo Design and Innovation

Gatorade Fuel Rover Fleskenopslachwagen by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Brûns in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

BrûnsReklame· 2023

Gatorade Fuel Rover Fleskenopslachwagen

by PepsiCo Design and Innovation

A' Design Award yn Brûns Winner in Reklame Category

41,577

Verified Award Winner

Verify Award Status for #150636

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade Fuel Rover Fleskenopslachwagen

De Gatorade Fuel Rover is in mobyl fleskenopslachsysteem foar it personiel fan sportteams. De Fuel Rover bewarret en ferfiert in grut oantal spylersflessen om it fjild hinne. In opslachbak by de basis kin in ekstra flessenrek, iis, benodichdheden of ynsammele ôffal befetsje. In gebrûkspaniel oan de efterkant draacht trije opslachtassen dy't fêstsnoerd wurde foar trainingsmateriaal of foarrieden fan de diëtist. It ûntwerp befrijt it personiel derfan om items by har te dragen en makket it maklikker om lâns de sydline te bewegen. De Fuel Rover fernijt in earder ûntwerp foar fleskenopslach.

The Recognition

About the A' Design Award yn Brûns

Gatorade Fuel Rover Fleskenopslachwagen is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Gatorade Fuel Rover Fleskenopslachwagen wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Gatorade Fuel Rover Fleskenopslachwagen foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release