Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest by Hu Jijun

Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2023

Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest

by Hu Jijun

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest

Galaxy Trail X is in fiedselferpakkingsûntwerp foar it Mid-Hjerstfeest, ûntwikkele mei in planetarium. De bûtenste omkasting is in sulveren metalen doaze yn de foarm fan in trijehoek, in foarm dy't keazen is fanwege syn ferbining mei de romte en kommunikaasje. Oars as standert platte izeren doazen is de boppekant fan de omkasting ien sintimeter ferhege, wat de winsk útdrukt om troch it flak hinne te brekken en nei de stjerren te rikken. De binnenste bekleding ferfangt plestik skom troch in kartonnen struktuer dy't fêstset wurdt mei yninoar grypende lipkes en sûnder lym. De doaze mjit 361 by 312 by 75 milimeter.

The Recognition

About the A' Design Award yn Goud

Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Galaxy Trail X Fiedselferpakking foar it Mid-Hjerstfeest makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /