Natura Dried Fruits Droege Fruchten by Mohsen Koofiani

Natura Dried Fruits Droege Fruchten by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2024

Natura Dried Fruits Droege Fruchten

by Mohsen Koofiani

Client: Natura

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #152045

View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits Droege Fruchten

Dit ûntwerp hat profitearre fan de kombinaasje fan artistike skulptueren, fruchten en bisten, hoewol't opmurke wurde moat dat subtile feroarings artistyk makke binne. De ôfbyldings hawwe besocht in dúdlike ferbining te lizzen tusken bisten, fruchten en kultuer. Mar om't it haadtema fan it ûntwerp is om it ekosysteem te behâlden, binne njonken de plantjitende bisten, op guon plakken wylde bisten (jegers) brûkt as symboal fan macht. Yn dizze ferpakking wurde ienfâldige en krêftige kleuren brûkt om mear oandacht te lûken, en wurdt ôfbrekbere ferpakking brûkt om it miljeu te beskermjen.

The Recognition

About the A' Design Award yn Brûns

Natura Dried Fruits Droege Fruchten is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Natura Dried Fruits Droege Fruchten wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Natura Dried Fruits Droege Fruchten foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi