AS Women Empowerement Bedriuwskado by Antonia Skaraki

AS Women Empowerement Bedriuwskado by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Kado-artikelen Ûntwerp Competition Category.

IzerKado-artikelen· 2024

AS Women Empowerement Bedriuwskado

by Antonia Skaraki

Client: As

A' Design Award yn Izer Winner in Kado-artikelen Category

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Colors

The Design

About AS Women Empowerement Bedriuwskado

A|S besleat in jierliks bedriuwskado te ûntwerpen dat tsjinnet as in útspraak en in oprop ta aksje, ynspirearre troch de needsaak om froulju fan elke etnyske eftergrûn, religy of sosjale status te bekrêftigjen. Kretaanske Tsikoudia, in tradisjonele Grykse drank, folde flessen dy't foarme binne om ferskillende froulju te symbolisearjen, elkenien mei in ûnderskate kleien gesicht as koark, stylistysk ynspirearre troch de âlde Cykladyske figuerkes. Se droegen de tema's fan Frijheid, Feroaring, Gelikheid, Rjochtfeardigens, Ûnderwiis, Kar en Krêft út. Elke flesse waard pleatst yn in tawijde doaze mei artistike grafyske foarstellings en in muurposter.

The Recognition

About the A' Design Award yn Izer

AS Women Empowerement Bedriuwskado is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan AS Women Empowerement Bedriuwskado wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. AS Women Empowerement Bedriuwskado wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi