Espresso Kofjebranding troch Andromachi Kakava

Espresso Kofjebranding troch Andromachi Kakava is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Ferpakkingsûntwerp.

IzerFerpakking· 2024

Espresso Kofjebranding

troch Andromachi Kakava

Klant: ABC Design Communication

A' Design Award yn Izer Winner yn de kategory Ferpakking

15,769

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152991

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Espresso Kofjebranding

Kofje ferpakking fereasket spesjaal ûntwerp fanwegen de grutte konkurrinsje. It ûndersyk útfierd op basis fan de kleurkodering fan espresso, joech Sottos Family in estetyk oars byld op de ferpakking. Sa bepaalt it kleurpalet fan de ferpakking de kofjeblends, en liedt it bewustwêzen fan de konsuminten om kleur te kombinearjen mei de byhearrende smaak en aroma. De stúdzje waard yn djipte ûntwikkele mei ynachtname fan de ûntwikkeling fan regionale materialen dy't it Sottos Family espresso kofje merk benadrukke.

De Erkenning

Oer de A' Design Award yn Izer

Espresso Kofjebranding is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Espresso Kofjebranding wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Espresso Kofjebranding wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Ofmjittingen & Ferpakking: Metallic Pouch: Width 155mm x Height 325mm
Labels: espresso, sottos, coffee,
Produksjetechnology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Untwerpútdaging: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Undersyk: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Ynspiraasje: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Projektdoer: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operaasjestreamferrin: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Teamleden: Costas Lakis
Andromachi Kakava