Blink App Byldjekampanje troch Bloom GmbH Nuernberg

Blink App Byldjekampanje troch Bloom GmbH Nuernberg is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

IzerReklame· 2024

Blink App Byldjekampanje

troch Bloom GmbH Nuernberg

Klant: andavis GmbH

A' Design Award yn Izer Winner yn de kategory Reklame

47,517

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #152995

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Blink App Byldjekampanje

Troch de ynnovative Blink App hawwe gebouweskjinmakkers har prosessen ûnder kontrôle en dat allegear yn real-time. Yn de byldjekampanje wurdt dizze fersterking libbendich útbylde troch de transformaasje fan brûkers ta superhelden of aksjefigueren, útrust mei spesjalisearre skjinmak-aksessoares. De meme-ynspirearre boadskip "Dat momint dat..." foeget in tikje humor ta oan de motiven. Dizze djoersoene fisualisaasje soarget foar in opfallend kontrast yn de oars sa behâldene skjinmaaksektor en trekt de oandacht nei it produkt.

De Erkenning

Oer de A' Design Award yn Izer

Blink App Byldjekampanje is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Blink App Byldjekampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Blink App Byldjekampanje wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Ofmjittingen & Ferpakking: Striking image campaign in the relevant trade publications of the cleaning industry.
Labels: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Produksjetechnology: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Untwerpútdaging: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Undersyk: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Ynspiraasje: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Projektdoer: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Teamleden: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer