Travel Buddy Browserspul by Stefan Maier-Wimmer

Travel Buddy Browserspul by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Izer in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

IzerReklame· 2024

Travel Buddy Browserspul

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award yn Izer Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Browserspul

Travel Buddy is in ynteraktief aventoer dat de produkten fan Holiday Extras op in speelse wize sjen lit. De parallakse spulwrâld skeapet in firtuele reisûnderfining wylst spilers navigearje. Yn 'e rol fan in reismaat begeliede spilers in pear by it plannen fan harren fakânsje, en jouwe tips foar in suksesfolle reis. It advys liedt ta in humoristyske reistypetest, dy't ien syn fakânsjegedrach ûntdekt. Njonken it ferkennjen fan it produktoanbod krije spilers ynsjoch yn harren eigen reisfoarkarren.

The Recognition

About the A' Design Award yn Izer

Travel Buddy Browserspul is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Travel Buddy Browserspul wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Travel Buddy Browserspul wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel