Vivo X Series Bûtenreklame-ynstallaasje troch Output

Vivo X Series Bûtenreklame-ynstallaasje troch Output is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2024

Vivo X Series Bûtenreklame-ynstallaasje

troch Output

Klant: Output

A' Design Award yn Sulver Winner yn de kategory Reklame

140,207

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #153807

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Vivo X Series Bûtenreklame-ynstallaasje

Vivo X Series is in bûtenreklame-ynstallaasje presintearre op 'e North Bund yn Sjanghai. De ynstallaasje reprodusearret twa mobile telefoans op in skaal fan 1:1, dy't tegearre in opklapber gigantysk skerm foarmje fan wol 8 meter heech en hast 12 meter lang. LED-skermen mei hege definysje, bûgde LED-skermen en reklamematerialen mei ferskillende oerflaktekstueren komme oerien mei it uterlik en de ôfwurking fan de echte apparaten. Radartracking, lichemsdeteksje en 3D-technology mei it bleate each meitsje it mooglik dat minsken ynteraksje ha mei de digitale ynhâld. Elk skerm folget it haadkleurskema fan ien telefoanmodel.

De Erkenning

Oer de A' Design Award yn Sulver

Vivo X Series Bûtenreklame-ynstallaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Vivo X Series Bûtenreklame-ynstallaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Vivo X Series Bûtenreklame-ynstallaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Ofmjittingen & Ferpakking: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Labels: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Produksjetechnology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Untwerpútdaging: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Undersyk: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Ynspiraasje: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Projektdoer: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operaasjestreamferrin: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Ofbyldingskrediten: Secrecy