Jiao Yu Gin Ferpakking foar Ginflesse by Laizhou Distillery

Jiao Yu Gin Ferpakking foar Ginflesse by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2024

Jiao Yu Gin Ferpakking foar Ginflesse

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner
Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Ferpakking foar Ginflesse

Jiao Yu Gin is in ferpakkingsûntwerp makke foar in gin dy't produsearre wurdt yn Sichuan, Sina. De azuerblauwe glêzen flesse hat in slank bûgd liif mei reliëfs fan bamboefrisseljen op it oerflak. De reliëfs ferwize nei de kultuer fan bamboefrisseljen fan 'e regio's Sichuan en Chongqing. It reliëfoerflak jout in noflike grip en in gelaagd gefoel fan oanreitsjen. In bio-ôfbrekber label fan bamboepapier presintearret de produktynformaasje yn in dúdlike yndieling mei kontrastearjende kleuren. In koark fan ikehout slút de flesse ôf en makket it mooglik om de flesse nei elke skink wer te sluten. It glês, it label en de koark kinne recycle wurde.

The Recognition

About the A' Design Award yn Sulver

Jiao Yu Gin Ferpakking foar Ginflesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Jiao Yu Gin Ferpakking foar Ginflesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Jiao Yu Gin Ferpakking foar Ginflesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen