Ling Lie Vodka Wodkaferpakking by Laizhou Distillery

Ling Lie Vodka Wodkaferpakking by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2024

Ling Lie Vodka Wodkaferpakking

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner
Verify Award Status for #154182

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ling Lie Vodka Wodkaferpakking

Ling Lie Vodka is in ferpakkingsûntwerp foar in flesse, makke foar in wite drank dy't produsearre wurdt yn Qionglai, Sichuan. De foarm is ynspirearre troch de Xiling Snieberchtme, dêr't de grûnstoffen weikomme. In golvjende tekstuer docht tinken oan rotsflakken en Sineeske inketskilderkeunst. De flesse is makke fan tige trochsichtich kristallyn wyt glês, mei in seefprinte dop en in etiket dat ôfmakke is mei goud- en sulverstimpels op miljeufreonlik papier. Slanke bûgde linen ferbetterje de gripfêstens, en de smelle hals beheint de lucht dy't yn 'e flesse komt, sadat de drank meardere kearen bewarre en skonken wurde kin.

The Recognition

About the A' Design Award yn Sulver

Ling Lie Vodka Wodkaferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ling Lie Vodka Wodkaferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ling Lie Vodka Wodkaferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging: product dimensions, 78 mm x 78 mm x 309 mm
Tags: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke