White and Blue Porcelain Wyt en Blau Porslein Flesferpakking troch Hai Zhu

White and Blue Porcelain Wyt en Blau Porslein Flesferpakking troch Hai Zhu is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

White and Blue Porcelain Wyt en Blau Porslein Flesferpakking

troch Hai Zhu

Klant: Shanxi Blue and White Porcelain Distillery Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Ferpakking

17,607

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154717

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer White and Blue Porcelain Wyt en Blau Porslein Flesferpakking

Wyt en Blau Porslein is in flesferpakkingûntwerp makke foar premium Sineeske Baijiu. De flesfoarm folget de pearfoarmige Yuhuchun-faas, en in tinne hals makket it foar de likeur maklik om te hanterjen en te skinken. It blau-wite kleurskema is ynspirearre troch tradisjoneel porslein en is oanbrocht mei de ûnderglazuertechnyk fan Jingdezhen. Gouden Loong-motiven en Sineeske dieresirkelfigueren fersiere it oerflak, wylst de dop foarme is as de kop fan in Loong. Der binne twa fariaasjes makke foar de 30 jier âlde en 50 jier âlde likeuren.

De Erkenning

Oer de A' Design Award yn Brûns

White and Blue Porcelain Wyt en Blau Porslein Flesferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan White and Blue Porcelain Wyt en Blau Porslein Flesferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. White and Blue Porcelain Wyt en Blau Porslein Flesferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Ofmjittingen & Ferpakking: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Labels: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Produksjetechnology: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Untwerpútdaging: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Undersyk: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Ynspiraasje: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Projektdoer: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Operaasjestreamferrin: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Teamleden: Hai Zhu