Imoment Leechalkoholyske Wynsearje troch Hu Wan and Li Jianpeng

Imoment Leechalkoholyske Wynsearje troch Hu Wan and Li Jianpeng is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Iten, Drinken en Kulinêre Keunsten Ûntwerp.

BrûnsKulinêre Keunst· 2024

Imoment Leechalkoholyske Wynsearje

troch Hu Wan and Li Jianpeng

Klant: Netease Yanxuan Trading Co. Ltd

A' Design Award yn Brûns Winner yn de kategory Kulinêre Keunst

65,111

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154735

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Imoment Leechalkoholyske Wynsearje

Jonge konsuminten konsumearje faak leechalkoholyske dranken om in lichte roes te berikken dy't ûntspanning, freugde en dieling mei oaren bringt. Helpe harren har eigen momminten better te belibje by it iepen meitsjen fan imoment-dranken. It wichtichste ferkeappunt fan imoment is har ynsetten om troch ûntwerp ferbluffende, prachtige en ûnferjitlike momminten yn 'e leechalkoholyske searje te presintearjen, dat yn ferliking mei in protte ferlykbere produkten op 'e merk útblinkt. Troch fisuele en fysiologyske roes te fermingen, biedt it produkt in meisleurjende ûnderfining fan in lichte roes.

De Erkenning

Oer de A' Design Award yn Brûns

Imoment Leechalkoholyske Wynsearje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Imoment Leechalkoholyske Wynsearje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Imoment Leechalkoholyske Wynsearje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Ofmjittingen & Ferpakking: Available in multiple sizes and shapes
Labels: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Produksjetechnology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Untwerpútdaging: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Undersyk: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Ynspiraasje: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Projektdoer: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operaasjestreamferrin: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Teamleden: Hu Wan
Li Jianpeng
Ofbyldingskrediten: Creator Hu Wan
Illustrator Li Jianpeng