Yellow Crane Tower Wetter Ferpakking troch Jin Zhang

Yellow Crane Tower Wetter Ferpakking troch Jin Zhang is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2024

Yellow Crane Tower Wetter Ferpakking

troch Jin Zhang

Klant: Wuhan Sanbu Brand Design

A' Design Award yn Brûns Winner yn de kategory Ferpakking

15,253

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #154744

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yellow Crane Tower Wetter Ferpakking

Dit is natuerlik boarnewetter produsearre troch de Giele Kraan Toer. De ûntwerper brûkt de metoade fan karaktertekening om de grins tusken tekst en grafysk te ferbrekken, en yntegrearret de 3500 jier âlde kultuer fan Wuhan yn de trije karakters fan de Giele Kraan Toer, wêrtroch't it merk en de stedske kontekst kontinu fersterke wurde. De ûntwerpynspiraasje foar de fleskedop komt fan de kraan-rydende ûnstjerlike út Wite Wolk Giele Kraan, en bringt de ûnstjerlike betovering fan de Giele Kraan Toer oer.

De Erkenning

Oer de A' Design Award yn Brûns

Yellow Crane Tower Wetter Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yellow Crane Tower Wetter Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yellow Crane Tower Wetter Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Ofmjittingen & Ferpakking: 225mmx60mmx60mm
Labels: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Produksjetechnology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Untwerpútdaging: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Undersyk: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Ynspiraasje: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Projektdoer: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operaasjestreamferrin: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.