Aeon Wallet Folsleine Finansjele App by Fourdigit Inc.

Aeon Wallet Folsleine Finansjele App by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 A' Design Award yn Brûns in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.

BrûnsMobyl· 2024

Aeon Wallet Folsleine Finansjele App

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

A' Design Award yn Brûns Winner in Mobyl Category

37,257

Verified Award Winner

Verify Award Status for #158393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aeon Wallet Folsleine Finansjele App

Aeon Wallet is in folsleine finansjele tsjinst levere troch Aeon Group, in massyf konglomeraat mei 17.900 winkels en 9 triljoen yen oan ferkeap. It hat 48,24 miljoen kredytkaartleden en biedt ferskate finansjele tsjinsten oan as in yntegreare bedriuw. Aeon Wallet hat in ienfâldich en maklik te begripen ûntwerp dat elkenien brûke kin. Troch it foarstellen fan de essinsjele behoeften neffens de kontekst fan de brûker, wurde hja foarsjoen fan in personalisearre ûnderfining. Wy hawwe in finansjele tsjinst boud dy't brûkers yn steat stelt om gemaklik de ynformaasje te krijen dy't se werklik nedich hawwe.

The Recognition

About the A' Design Award yn Brûns

Aeon Wallet Folsleine Finansjele App is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Aeon Wallet Folsleine Finansjele App wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Aeon Wallet Folsleine Finansjele App foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.