Cats in a Box Kommunikaasjeûntwerp troch Daniel da Hora

Cats in a Box Kommunikaasjeûntwerp troch Daniel da Hora is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Izer yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

IzerReklame· 2024

Cats in a Box Kommunikaasjeûntwerp

troch Daniel da Hora

Klant: Adote Um Gatinho

A' Design Award yn Izer Winner yn de kategory Reklame

46,961

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #161093

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cats in a Box Kommunikaasjeûntwerp

De kampanje fan it ûntwerpteam kombinearre op fernuftige wize fetprinte yllustraasjes mei in fleurige sfear, mei it doel om mytes oer covid-19 te ûntkrêftigjen en kattadopsje te befoarderjen. Undersyksdreaun bleat it misferstannen, wat late ta yndrukwekkende boadskippen en de ûntwikkeling fan in produktline. Troch in libbene marketingoanpak en in suksesfolle leafdiedichheidsbasaar helle de kampanje net allinne jild op, mar daagde it ek maatskiplike oertsjûgings út, en befoardere it in better ynformearre en meilijende mienskip.

De Erkenning

Oer de A' Design Award yn Izer

Cats in a Box Kommunikaasjeûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Cats in a Box Kommunikaasjeûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Cats in a Box Kommunikaasjeûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Ofmjittingen & Ferpakking: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Labels: Cat, Pets, Adoption, Illustration, Color
Produksjetechnology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Untwerpútdaging: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Undersyk: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Ynspiraasje: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Projektdoer: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Teamleden: Daniel da Hora
Ofbyldingskrediten: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.