Virtu AI Winkelwebsite troch Yue Hu, Xi Zhou and Minghao He

Virtu AI Winkelwebsite troch Yue Hu, Xi Zhou and Minghao He is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Digitaal Produkt Ûntwerp.

IzerDigitaal Produkt· 2025

Virtu AI Winkelwebsite

troch Yue Hu, Xi Zhou and Minghao He

Klant: Virtu AI

A' Design Award yn Izer Winner yn de kategory Digitaal Produkt

20,891

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #164673

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Virtu AI Winkelwebsite

Virtu AI is in webplatfoarm foar it ûntwerpen fan personaliseare plaknagels. Brûkers beskriuwe in idee yn ien ienfâldige sin, en keunstmjittige yntelliginsje generearret in bypassend nagelsetsje. Troch kompjûterfisje-segmintaasje wurdt elke nagelpunt apart útinoar helle, sadat in set fan tsien yndividuele nagels ûntwurpen en ôfstimd wurde kin op besteande kleuren. De ôfmakke ûntwerpen wurde dêrnei stjoerd nei betûfte ambachtslju, dy't de plaknagels meitsje en fersjoere. De navigaasje is bewust ienfâldich hâlden, sadat minsken sûnder technyske kennis harren eigen nagelkeunst meitsje kinne en persoanlike ideeën omsette kinne yn draachbere objekten.

De Erkenning

Oer de A' Design Award yn Izer

Virtu AI Winkelwebsite is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Virtu AI Winkelwebsite wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Virtu AI Winkelwebsite wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Ofmjittingen & Ferpakking: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Labels: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Produksjetechnology: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Untwerpútdaging: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Undersyk: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Ynspiraasje: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Projektdoer: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operaasjestreamferrin: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Teamleden: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Ofbyldingskrediten: All materials credit to Xi Zhou, Yue Hu and Heidi He