Serasa Digital Mobyle App troch Rodolpho Henrique

Serasa Digital Mobyle App troch Rodolpho Henrique is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Mobyle Technologyen, Applikaasjes en Software Ûntwerp.

IzerMobyl· 2025

Serasa Digital Mobyle App

troch Rodolpho Henrique

Klant: Serasa

A' Design Award yn Izer Winner yn de kategory Mobyl

16,660

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #169575

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Serasa Digital Mobyle App

Serasa is in kredytrapportaazjeburo dat kredytskoaregegevens sammelet en kompileart foar mear as in miljard minsken. Dit projekt hie as doel it besteande B2B-platform te fernijjen mei in sterke fokus op brûkersbehoften. Fanút produktperspektyf wie it doel om klantstipefragen te minimalisearjen en tagelyk it konverzjepersintaazje te ferheegjen. De wichtichste útdaging wie it B2B-platform opnij foarm te jaan mei in brûkersintrearre perspektyf yn in sektor dêr't fertrouwen yn kredyttsjinsten noch net breed fêstige is.

De Erkenning

Oer de A' Design Award yn Izer

Serasa Digital Mobyle App is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Serasa Digital Mobyle App wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Serasa Digital Mobyle App wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Ofmjittingen & Ferpakking: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Labels: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Produksjetechnology: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Untwerpútdaging: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Undersyk: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Ynspiraasje: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Projektdoer: The projects started in January 2023 and finished in December 2023
Operaasjestreamferrin: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Teamleden: Rodolpho Henrique
Ofbyldingskrediten: Rodolpho Henrique