Namuh Investment Rebranding Merkidentiteitsûntwerp by LMNT Company

Namuh Investment Rebranding Merkidentiteitsûntwerp by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Brûns in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

BrûnsReklame· 2025

Namuh Investment Rebranding Merkidentiteitsûntwerp

by LMNT Company

Client: LMNT Company

A' Design Award yn Brûns Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #170399

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Colors

The Design

About Namuh Investment Rebranding Merkidentiteitsûntwerp

Namuh Investment Rebranding is in merkidentiteitsûntwerp dat makke is foar in ynvesteringsplatfoarm rjochte op Millennials en Generaasje Z. De rebranding lit it platfoarm ferskowe fan oandielhannel nei persoanlike groei troch ynvestearjen. In ûntwerpsysteem basearre op in doarmotyf symbolisearret nije kânsen en wurdt konsekwint tapast op alle kontaktmominten mei klanten. Fantasyfolle yllustraasjes presintearje ynvestearjen as yntuïtyf en tagonklik. It Daily Shift-konsept stimulearret om alledeistige útjeften om te setten yn takomstrjochte ynvestearrings.

The Recognition

About the A' Design Award yn Brûns

Namuh Investment Rebranding Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Namuh Investment Rebranding Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Namuh Investment Rebranding Merkidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensions & Packaging: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Production Technology: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Challenge: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Research: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiration: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Project Duration: Seoul, Republic of Korea
Operation Flow: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Team Members: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Image Credits: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.