Guijiu 20 Ferpakking foar Sterke Drank troch Liandong Zhang and Xueqian Zhang

Guijiu 20 Ferpakking foar Sterke Drank troch Liandong Zhang and Xueqian Zhang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2025

Guijiu 20 Ferpakking foar Sterke Drank

troch Liandong Zhang and Xueqian Zhang

Klant: Guizhou Guijiu Group Co., Ltd

A' Design Award yn Goud Winner yn de kategory Ferpakking

137,586

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170686

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Guijiu 20 Ferpakking foar Sterke Drank

Guijiu 20 is de ferpakking foar in Sineeske baijiu-drank. De flesse ferbynt in rûne top mei in fjouwerkant liif, in foarm dy't keppele is oan tradisjonele ideeën oer harmony. Reliëfpatroanen fan flinters, feniksen, fûgels en fisken binne ûntliend oan de tradisjonele motiven fan etnyske groepen yn Guizhou, Sina. Jierringlinen en terraslinen ferwize nei it âlder wurden en nei it pleatslike lânskip. De flesse is makke fan glês mei hege transparânsje en hat in metalen dop, en in oerflakbehanneling jout it glês in keramyk-eftige tekstuer tsjin legere kosten. It fjouwerkante liif soarget boppedat foar in bettere gripfêstens.

De Erkenning

Oer de A' Design Award yn Goud

Guijiu 20 Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Guijiu 20 Ferpakking foar Sterke Drank wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Guijiu 20 Ferpakking foar Sterke Drank makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Ofmjittingen & Ferpakking: box：140*110*275mm
bottle：115*62*223mm
Labels: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Produksjetechnology: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Untwerpútdaging: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Undersyk: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Ynspiraasje: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Projektdoer: The project launched in February 2021 and release to market in June 2024
Operaasjestreamferrin: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Teamleden: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Ofbyldingskrediten: Guizhou Guijiu Group Co., Ltd