Yanghe Naked Bottle Liquor Baijiu-flesferpakking troch Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Baijiu-flesferpakking troch Liandong Zhang and Xueqian Zhang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2025

Yanghe Naked Bottle Liquor Baijiu-flesferpakking

troch Liandong Zhang and Xueqian Zhang

Klant: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award yn Goud Winner yn de kategory Ferpakking

143,360

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170767

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yanghe Naked Bottle Liquor Baijiu-flesferpakking

Yanghe Naked Bottle Liquor is in ferpakkingsûntwerp foar baijiu, in Sineeske distillearre drank. De kristalglêzen flesse ferbynt in klassike prommeflessefoarm mei ienfâldige, moderne linen. In geitehoarnstruktuer op 'e flesse ferwiist nei it tradisjonele geitepatroan fan it merk. It flinterlabel is behâlden en ferfine, mei sobere linen en in yntokene kleurkombinaasje. De blaugriene toan fan 'e flesse falt op yn 'e winkelskappen. It ûntwerp hat as doel om drank yn in gewoane flesse in hegere waarnommen wearde en in dúdlike merkidentiteit te jaan. De flesse mjit 76 by 76 by 257 millimeter.

De Erkenning

Oer de A' Design Award yn Goud

Yanghe Naked Bottle Liquor Baijiu-flesferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Yanghe Naked Bottle Liquor Baijiu-flesferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Yanghe Naked Bottle Liquor Baijiu-flesferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Ofmjittingen & Ferpakking: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Labels: Yanghe, Naked Bottle Liquor, Classic, Elegant
Produksjetechnology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Untwerpútdaging: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Undersyk: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Ynspiraasje: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Projektdoer: From November 2024 Nanjing, Jiangsu, China
Operaasjestreamferrin: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Teamleden: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Ofbyldingskrediten: Jiangsu Yanghe Distillery Co., Ltd