Kweichow Moutai Ferpakking foar Sterke Drank troch Yi Huang and Pei Luo

Kweichow Moutai Ferpakking foar Sterke Drank troch Yi Huang and Pei Luo is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2025

Kweichow Moutai Ferpakking foar Sterke Drank

troch Yi Huang and Pei Luo

Klant: Moutai Industrial Design Center

A' Design Award yn Goud Winner yn de kategory Ferpakking

182,591

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170755

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kweichow Moutai Ferpakking foar Sterke Drank

Kweichow Moutai is in ferpakkingsûntwerp foar in Sineeske sterke drank dy't yn Japan ferkocht wurdt. De foarm fan de flesse is basearre op de klassike Moutai-flesse en nimt de kleuren en it karakter oer fan Ru Kiln-porslein, dat begûn yn de Tang-dynasty. De kalligrafy op de ferpakking komt út in gedicht fan de Japanske dichter Prins Nagaya, skreaun yn de tiid fan de Tang-dynasty. Deselde sin ferskynde op helpguod dat fan Japan nei Wuhan stjoerd waard, wat weromtinkt oan de lange kulturele útwikseling tusken de beide lannen. De ferpakking mjit 77 by 77 by 173 milimeter. It ûntwerp tsjinnet as in medium foar kulturele útwikseling.

De Erkenning

Oer de A' Design Award yn Goud

Kweichow Moutai Ferpakking foar Sterke Drank is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Kweichow Moutai Ferpakking foar Sterke Drank wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Kweichow Moutai Ferpakking foar Sterke Drank makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Ofmjittingen & Ferpakking: 77x77x173mm
Labels: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Produksjetechnology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Untwerpútdaging: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Undersyk: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Ynspiraasje: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Projektdoer: Renhuai city 24 July 2023 - 7 August 2023
Operaasjestreamferrin: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Teamleden: Design Director [Yi Huang]
Creative Director [Pei Luo]
Ofbyldingskrediten: Moutai Industrial Design Center