Menhao Tea Teeferpakking by Chushan Design

Menhao Tea Teeferpakking by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2025

Menhao Tea Teeferpakking

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award yn Goud Winner in Ferpakking Category

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Verified Award Winner

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Colors

The Design

About Menhao Tea Teeferpakking

Menhao Tea is in ferpakkingssysteem foar tee, foarmjûn as in argivale kolleksjekas. It ûntwerp bringt seis teekategoryen yn kaart op in fylogenetyske beam, mei oarsprongskoördinaten, ambachtstiidlinen en smaakskalen. Elke binnenkapsule fermeldt geografyske koördinaten, beamleeftyd en ferwurkingsdetails, wêrby't vage priuwtermen ferfongen wurde troch mjitbere wearden. De kas is makke fan wosber kraftpapier en slút mei in katoenen koard, sadat de doaze opnij brûkt wurde kin. Brûnzen en sulveren foliedruk markearret teetûkemotiven en parameters. Elke doaze befettet 66 sekjes fan 3,6 gram.

The Recognition

About the A' Design Award yn Goud

Menhao Tea Teeferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Menhao Tea Teeferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Menhao Tea Teeferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.