Cny Design For The Year Of The Snake Molkeferpakking troch Mengniu Gaoke Fresh Dairy Products

Cny Design For The Year Of The Snake Molkeferpakking troch Mengniu Gaoke Fresh Dairy Products is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2025

Cny Design For The Year Of The Snake Molkeferpakking

troch Mengniu Gaoke Fresh Dairy Products

Klant: Mengniu Gaoke Fresh Dairy Products

A' Design Award yn Sulver Winner yn de kategory Ferpakking

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #171317

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cny Design For The Year Of The Snake Molkeferpakking

Cny Design For The Year Of The Snake is in label foar molkeferpakking yn limitearre edysje, makke foar it Sineeske Jier fan de Slange. It label is makke fan dûbellaachs trochsichtich BOPP-materiaal. De boppeste laach toant in geometrysk slangepatroan dat gelok symbolisearret. In reade trijehoekige hoeke mei in ferhege râne makket it mooglik om de boppeste laach werom te lûken, wêrtroch ferburgen segeningen sichtber wurde oer tema's lykas leafde, rykdom, karriêre en eksamens. It ôflûken makket fan it drinken fan farske molke in lyts ritueel. Lokalisearre heteprintfoly jout it ûntwerp fisuele djipte.

De Erkenning

Oer de A' Design Award yn Sulver

Cny Design For The Year Of The Snake Molkeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Cny Design For The Year Of The Snake Molkeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cny Design For The Year Of The Snake Molkeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Ofmjittingen & Ferpakking: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Labels: Year of the snake, Zodiac, Milk, Packaging,Good luck
Produksjetechnology: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Untwerpútdaging: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Undersyk: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Ynspiraasje: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Projektdoer: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Operaasjestreamferrin: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Teamleden: Design Director: Li Huang
Designer:Shen Jia Ting
Ofbyldingskrediten: Mengniu Gaoke Fresh Dairy Products