A Moment of Joy Drankferpakking troch Weijun Xu

A Moment of Joy Drankferpakking troch Weijun Xu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

A Moment of Joy Drankferpakking

troch Weijun Xu

Klant: Weijun Xu

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,426

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #175695

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer A Moment of Joy Drankferpakking

A Moment of Joy is in ferpakkingsûntwerp foar sterke drank, ynspirearre troch de prommebloesem, in symboal fan fearkrêft en subtiliteit. De flesse is makke fan trochsichtich glês, foarme troch in one-piece-foarmingsproses op hege temperatuer dat soepele en trochrinnende bûgde flakken kreëarret. De dop is makke fan itselde materiaal en hat de foarm fan in prommebloesem dy't de foarm fan de flesse trochset. It trochsichtige liif lit de floeistof deryn sjen en brekt ljocht en skaad. De bûtendoaze brûkt miljeufreonlik papier mei subtile reliëfdruk. De minimalistyske foarm ferbynt Eastersk byldspraak mei modern ûntwerp.

De Erkenning

Oer de A' Design Award yn Brûns

A Moment of Joy Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan A Moment of Joy Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. A Moment of Joy Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Ofmjittingen & Ferpakking: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Labels: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Produksjetechnology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Untwerpútdaging: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Undersyk: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Ynspiraasje: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Projektdoer: The project finished in December 2024 in Guiyang.
Operaasjestreamferrin: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Teamleden: Weijun Xu
Ofbyldingskrediten: Weijun Xu