Ankodoki Sweete Beanjelly troch Fumiko Okazeri

Ankodoki Sweete Beanjelly troch Fumiko Okazeri is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Ankodoki Sweete Beanjelly

troch Fumiko Okazeri

Klant: KINOSHITASEIAN Co., Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,462

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #176283

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ankodoki Sweete Beanjelly

Dizze ferpakking is makke foar de yokan-line dy't lansearre is troch in lang besteande Japanske beanpasta-makker. Wylst de tradisjonele wearde fan yokan bewarre bliuwt, brekt it mei de gebrûklike swiere ferpakkingsstyl. It nostalgyske mar dochs ûntspannen ûntwerp bringt waarmte en tagonklikheid, en past perfekt by de organyske en ienfâldige smaak fan it snobbersguod. Sels troch minsken dy't net bekend binne mei wagashi wurdt it omearme, en it hat hege wurdearring krigen en talleaze prizen wûn sawol yn Japan as yn it bûtenlân.

De Erkenning

Oer de A' Design Award yn Brûns

Ankodoki Sweete Beanjelly is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ankodoki Sweete Beanjelly wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ankodoki Sweete Beanjelly foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Ofmjittingen & Ferpakking: Width 30 mm x Depth 18 mm x Height 82 mm
Labels: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Produksjetechnology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Untwerpútdaging: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Undersyk: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Ynspiraasje: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Projektdoer: This private label store opened on May 30, 2024.
Operaasjestreamferrin: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.