Wakayama Umeshu Series Pruimewyn troch Fumiko Okazeri

Wakayama Umeshu Series Pruimewyn troch Fumiko Okazeri is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2026

Wakayama Umeshu Series Pruimewyn

troch Fumiko Okazeri

Klant: fodesign Inc.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

7,848

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #176284

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Wakayama Umeshu Series Pruimewyn

Ut Wakayama, Japan komt in aromatyske pruimewyn en in ferfryskjende pruimewyngelei. Ynspirearre troch it konsept fan kulturele útwikseling en moetingen woartele yn Sineeske tradysje, drukt it ûntwerp in ûnmiskenber Japanske sensibiliteit út troch sêfte tekstueren en delikate yllustraasjes. As de twa flessen njonken inoar set wurde, kreëarje se in tafriel fan in man en frou dy't inoar moetsje—fêstlein binnen it ferpakkingsûntwerp. As in kado út Japan, seinge mei majestueuze bergen, de see, oseaanbriezen en skitterend sinneljocht, begeliedt it fleurige gearkomsten yn it fiere Sina.

De Erkenning

Oer de A' Design Award yn Brûns

Wakayama Umeshu Series Pruimewyn is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Wakayama Umeshu Series Pruimewyn wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Wakayama Umeshu Series Pruimewyn foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Ofmjittingen & Ferpakking: Width 60 mm x Depth 60 mm x Height 295 mm
Labels: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Produksjetechnology: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Untwerpútdaging: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Undersyk: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Ynspiraasje: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Projektdoer: It was exported and sold in Hangzhou, China in November 2022.
Operaasjestreamferrin: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Ofbyldingskrediten: Illustrator Yuri Mizutani