Sinopec Charging Station Merkidentiteit troch Guangzhou Ace

Sinopec Charging Station Merkidentiteit troch Guangzhou Ace is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2026

Sinopec Charging Station Merkidentiteit

troch Guangzhou Ace

Klant: Sinochem

A' Design Award yn Brûns Winner yn de kategory Reklame

6,998

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #179976

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sinopec Charging Station Merkidentiteit

Sinopec Charging Station is in merkidentiteitssysteem dat makke is foar laadstasjons foar elektryske auto's. It logo is ynspirearre troch in pioenmotyf en set de groeisekwinsje fan blombledsje, blêd en ranke om yn it silhûet fan in laadstekker. In gradiïnt fan blau nei grien ferbynt it besteande bedriuwskleurepalet mei duorsume enerzjy. De ferienfâldige foarm bliuwt lêsber fan in ôfstân fan maksimaal 50 meter. Blêd- en rankefoarmen wurde opnij brûkt as grûnmarkearrings dy't besikers liede. It systeem omfettet bewegwizering, digitale ynterfaces, laderûntwerp en printe materialen.

De Erkenning

Oer de A' Design Award yn Brûns

Sinopec Charging Station Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Sinopec Charging Station Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Sinopec Charging Station Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Ofmjittingen & Ferpakking: Page size 285 mm x 210 mm
242 pages
Labels: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Produksjetechnology: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Untwerpútdaging: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Undersyk: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Ynspiraasje: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Projektdoer: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Operaasjestreamferrin: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Teamleden: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun