Sunday Park Primary Function: Merkidentiteit troch Yian Xiang

Sunday Park Primary Function: Merkidentiteit troch Yian Xiang is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

IzerReklame· 2026

Sunday Park Primary Function: Merkidentiteit

troch Yian Xiang

Klant: Xiang Yian

A' Design Award yn Izer Winner yn de kategory Reklame

4,330

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #181394

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Sunday Park Primary Function: Merkidentiteit

Book Text: Sunday Park Brand Identity is in strukturearre fisueel systeem dat ûntwikkele is foar de hjoeddeistige sektor fan húsdier-libbensstyl. It ûntwerp bout in fleksibel ramt op troch dissiplinearre typografy, lykwichtige kleurferhâldingen en skaalbere rasterlogika. Troch fisuele waarmte te kombinearjen mei formele weromhâldendheid foarkomt it systeem dekorative oerstalligens wylst it tagonklik en benaderber bliuwt. De oanpasbere struktuer stipet konsekwint gebrûk oer ferpakking, print en digitale platfoarms hinne, wat de merk helpt om dúdlikens en lange-termyn fisuele gearhing te behâlden.

De Erkenning

Oer de A' Design Award yn Izer

Sunday Park Primary Function: Merkidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Sunday Park Primary Function: Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Sunday Park Primary Function: Merkidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Ofmjittingen & Ferpakking: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Labels: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Produksjetechnology: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Untwerpútdaging: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Undersyk: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Ynspiraasje: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Projektdoer: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Operaasjestreamferrin: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patinten: Copyrights belong to Xiang Yian, 2026.
Teamleden: Xiang Yian
Ofbyldingskrediten: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026