MAU Vegas 2019 Evenemint by Shreya Gulati

MAU Vegas 2019 Evenemint by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

IzerReklame· 2020

MAU Vegas 2019 Evenemint

by Shreya Gulati

Client: Houndstooth

A' Design Award yn Izer Winner in Reklame Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Evenemint

Mobile Apps Unlocked as MAU Vegas is it wrâldwide liedende evenemints foar apps foar mobile apps. It lûkt de grutste merken út Silicon Valley ynklusyf Spotify, Tinder, Lyft, Bumble en MailChimp om in pear te neamen. Houndstooth krige de taak om te konseptualisearjen, te ûntwerpen en út te fieren fan it fisuele uterlik en digitale oanwêzigens fan it heule evenemint foar it jier 2019. Wylst it evenemint besiket grinzen yn 'e technyske romte te skowen, ûntwurpen se in systeem dat koe fertsjinwurdigje troch visuals en it publyk te ymprovisearjen yn 'e ûnderfining holistysk.

The Recognition

About the A' Design Award yn Izer

MAU Vegas 2019 Evenemint is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan MAU Vegas 2019 Evenemint wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. MAU Vegas 2019 Evenemint wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap