Ningxiahong Reign Title Drankflesse troch Sunkiss Design Team

Ningxiahong Reign Title Drankflesse troch Sunkiss Design Team is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Ningxiahong Reign Title Drankflesse

troch Sunkiss Design Team

Klant: The Ningxiahong Wolfberry Liquor

A' Design Award yn Brûns Winner yn de kategory Ferpakking

22,445

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89801

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ningxiahong Reign Title Drankflesse

De kombinaasje fan "produkt + kalligrafy + regear titel" soarget foar in ûnderskiedende fisuele identiteit. In regearstitel is in geunstich wurd sels dat in goede winsk opsmyt. As it wurdt tapast op it produktpakket yn 'e foarm fan kalligrafy, hat it produkt in yndruk fan klassike Sineeske kultuer en in sosjaal attribút, en wurde de geunstige blessingen fan it produkt foar konsuminten levere, sadat konsuminten mear hawwe om oer te praten as se drinke .

De Erkenning

Oer de A' Design Award yn Brûns

Ningxiahong Reign Title Drankflesse is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ningxiahong Reign Title Drankflesse wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ningxiahong Reign Title Drankflesse foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Ofmjittingen & Ferpakking: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Labels: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Produksjetechnology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Untwerpútdaging: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Undersyk: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Ynspiraasje: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Projektdoer: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operaasjestreamferrin: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Teamleden: Design Leader: Zhou Hong; Design Director: Wu Changzhi