Ningxiahong Rock Painting Bronze Script Drankflesse troch Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script Drankflesse troch Sunkiss Design Team is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2020

Ningxiahong Rock Painting Bronze Script Drankflesse

troch Sunkiss Design Team

Klant: The Ningxiahong Wolfberry Liquor

A' Design Award yn Brûns Winner yn de kategory Ferpakking

28,060

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89802

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Ningxiahong Rock Painting Bronze Script Drankflesse

Rotsskilderijen fan 'e Helanbergen binne in fertsjintwurdiger fan' e Sineeske kultuer en it ferneamde kultureel erfgoed fan Ningxia, wylst it brûnzen skrift út brûnzen ware is. Dêrom kombinearje Designer dizze twa represintative eleminten as de kearnsymboalen fan kulturele identiteit fan it pakketûntwerp fan 'e flesse, en yntegrearje dit produkt mei tradisjonele Sineeske kultuer om de kulturele identiteit fan hege konsuminten te ferbetterjen mei dit produkt.

De Erkenning

Oer de A' Design Award yn Brûns

Ningxiahong Rock Painting Bronze Script Drankflesse is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Ningxiahong Rock Painting Bronze Script Drankflesse wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Ningxiahong Rock Painting Bronze Script Drankflesse foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Ofmjittingen & Ferpakking: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Labels: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Produksjetechnology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Untwerpútdaging: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Undersyk: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Ynspiraasje: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Projektdoer: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operaasjestreamferrin: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Teamleden: Design Leader: Zhou Hong; Design Director: Wu Changzhi