DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

SulverReklame· 2020

DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award yn Sulver Winner in Reklame Category

38,494

Verified Award Winner

Verify Award Status for #90682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten

Unilever Food Solutions joech ynwenner Chef Heidi Heckmann (Regionale Customer Chef, Kaapstêd) opdracht om 11 unike Spice Blends-resepten te meitsjen mei de Robertsons Spice Range. As ûnderdiel fan "Our Journey, Your Discovery" -kampanje wie it idee om unike ôfbyldings en ûntwerpen te meitsjen mei dizze yngrediïnten foar in leuke Facebook-kampanje. Elke wike waard de unike Spice Blends fan Chef Heidi pleatst as media-rike Facebook Canvas Posts. Elk fan dizze resepten is ek te downloaden foar iPad op 'e UFS.com-webside.

The Recognition

About the A' Design Award yn Sulver

DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. DIY Spice Blends by Chef Heidi Sosjale Media Digitale Resepten is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew