Feira do Alvarinho Reklamekampanje troch Fabio Alves

Feira do Alvarinho Reklamekampanje troch Fabio Alves is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

SulverReklame· 2020

Feira do Alvarinho Reklamekampanje

troch Fabio Alves

Klant: MarkaBranka

A' Design Award yn Sulver Winner yn de kategory Reklame

45,852

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #91133

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Feira do Alvarinho Reklamekampanje

Feira do Alvarinho is in jierlikse wynfeest dat plakfynt yn Moncao, yn Portugal. Om it barren te kommunisearjen waard it in antike en fiktive ryk makke. Mei eigen namme en beskaving waard The Kingdom of Alvarinho, oantsjutten sa om't Moncao bekend is as de widze fan 'e wyn fan Alvarinho, ynspireare yn' e echte skiednis, plakken, byldbepalende minsken en leginden fan Moncao. De grutste útdaging fan dit projekt wie it echte ferhaal fan it territoarium yn 'e karakterûntwerp te dragen.

De Erkenning

Oer de A' Design Award yn Sulver

Feira do Alvarinho Reklamekampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Feira do Alvarinho Reklamekampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Feira do Alvarinho Reklamekampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Ofmjittingen & Ferpakking: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Labels: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Produksjetechnology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Untwerpútdaging: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Undersyk: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Ynspiraasje: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Projektdoer: From February to July 2019, in Moncao, Portugal.
Operaasjestreamferrin: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Teamleden: Fabio Alves
Marcio da Rocha
Rafael Pereira
Ofbyldingskrediten: MarkaBranka, 2019