Seotun Saram Mobile Applikaasje Ynterface by Donggyun Kang

Seotun Saram Mobile Applikaasje Ynterface by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.

IzerMobyl· 2020

Seotun Saram Mobile Applikaasje Ynterface

by Donggyun Kang

Client: Seotun Saram

A' Design Award yn Izer Winner in Mobyl Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Mobile Applikaasje Ynterface

Seotun Saram is in mobile applikaasje-ynterface dy't minsken dy't op syk binne nei psychologyske begelieding ferbynt mei kwalifisearre profesjonele begelieders. De namme ferwiist nei immen dy't noch net betûft is, en de tsjinst folget it idee dat elkenien ûnhandich begjint. In sprookje leit it begeliedingsproses op in ienfâldige wize út foar brûkers dy't net bekend binne mei begelieding. Twa karakters komme yn it ferhaal foar: Seotun, in swalkjende begelide, en Gobukki, in trage mar betroubere begelieder. Waarme papieren teksturen, nachthimel-navytinten en mei de hân tekene ikoanen foarmje de fisuele identiteit.

The Recognition

About the A' Design Award yn Izer

Seotun Saram Mobile Applikaasje Ynterface is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Seotun Saram Mobile Applikaasje Ynterface wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Seotun Saram Mobile Applikaasje Ynterface wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim