Mitu Ferpakking foar toskboarstel troch Xiaomi is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.
SulverFerpakking· 2020
Mitu Ferpakking foar toskboarstel
troch Xiaomi
Klant: Xiaomi
A' Design Award yn Sulver Winner yn de kategory Ferpakking
Ferifiearre Priiswinner
Ferifiearje Prisstatus foar #98595It Untwerp
Oer Mitu Ferpakking foar toskboarstel
Mitu is de ferpakking foar in sonyske elektryske toskboarstel dy't foar bern ûntwurpen is. De doaze is fan papier makke en befettet gjin plastyk. Tekenfilm-eleminten en yllustraasjes foar bern dekke de oerflakken, sadat it útpakken op it lêzen fan in printeboek liket. In útlûkende laad iepenbieret in rige ôfbyldings dy't ferrint fan toskrotting nei tantplak en úteinlik nei glânzgjende tosken as de doaze iepenskoot. Nei it útpakken kin de doaze bewarre bliuwe as in yllustrearre boek of in boartersguod. De ferpakking beskermet de toskboarstel en helpt bern om ynteresse yn it toskpoetsen op te bouwen.
De Erkenning
Oer de A' Design Award yn Sulver
Mitu Ferpakking foar toskboarstel is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mitu Ferpakking foar toskboarstel wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mitu Ferpakking foar toskboarstel is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Efter it Untwerp
Parsepakket
Credits, teamleden en technyske details levere troch de ûntwerper.
- Unike Eigenskippen
- Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
- Ofmjittingen & Ferpakking
- This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
- Labels
- Kids, Toothbrush, Technology, Blue, Electronic
- Produksjetechnology
- The packaging is a plastic-free box and is made of paper.
- Untwerpútdaging
- As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
- Undersyk
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
- Ynspiraasje
- Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
- Projektdoer
- December 2019 Beijing and finished in February in Beijing, China.
- Operaasjestreamferrin
- The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
- Patinten
- Copyrights belong to Xiaomi, 2020
- Teamleden
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song - Ofbyldingskrediten
- Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
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