Mitsubishi eK X (Cross) Brosjuere by Tomohira Kodama

Mitsubishi eK X (Cross) Brosjuere by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

SulverReklame· 2020

Mitsubishi eK X (Cross) Brosjuere

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award yn Sulver Winner in Reklame Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Brosjuere

Mitsubishi eK X is in brosjuere makke foar in crossover kei-auto. De brosjuere presintearret it fiertúch as in kompakt model mei in SUV-karakter, aktive styling en leech brânstofferbrûk. De opmaak folget it Cute Beast-konsept dat ek it eksterieur ûntwerp fan de auto liede. In krêftige kombinaasje fan giel en swart wurdt brûkt om by de earste oanblik de oandacht te lûken. Elk funksje- en prestaasjeskaaimerk wurdt yn in dúdlike folchoarder toand. De brosjuere is makke om klanten te berikken dy't wat nijs besykje wolle.

The Recognition

About the A' Design Award yn Sulver

Mitsubishi eK X (Cross) Brosjuere is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mitsubishi eK X (Cross) Brosjuere wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mitsubishi eK X (Cross) Brosjuere is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release