Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

IzerReklame· 2020

Wild Cook Advertising Poster

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award yn Izer Winner in Reklame Category

61,455

Verified Award Winner

Verify Award Status for #99688

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wild Cook Advertising Poster

Reklame is ien fan 'e wichtichste dielen fan it presintearjen fan in produkt. Om in ûntwerp te presintearjen, soene ûntwerpers de haadaspekten fan it ûntwerp moatte begripe en om it op artistike manier te presintearjen, moatte se har fokusje op de wichtichste funksjes. It presinteare ûntwerp is advertinsjeposters foar in produkt dat oars jout smoken fan geuren fan glêde ferbaarning fan natuerlike materialen oant iten, dat is de reden wêrom't de ûntwerpers derop oanstiene dat se natuerlike materialen ferbaarne en de reek derút kaam. De bedoeling fan 'e ûntwerpers wie har nijsgjirrigens oer de reklame te stimulearjen.

The Recognition

About the A' Design Award yn Izer

Wild Cook Advertising Poster is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Wild Cook Advertising Poster wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Wild Cook Advertising Poster wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad