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Pavomea Dessert Store Aitheantas Branda Milseog by Jansword Zhu

Pavomea Dessert Store Aitheantas Branda Milseog by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Grafach Competition Category.


Cré-umhaGrafaic· 2020

Pavomea Dessert Store Aitheantas Branda Milseog

by Jansword Zhu

Client: Jansword zhu

Duais Cré-umha A' Design Award Winner in Grafaic Category

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Colors

The Design

About Pavomea Dessert Store Aitheantas Branda Milseog

Is tionscadal branda agus dearadh spáis é Siopa Milseog Pavomea do bhranda milseog a chomhcheanglaíonn milseoga agus sneaiceanna le heilimintí ealaíonta. Tá an coincheap bunaithe ar an teoiricí dathanna Gearmánach Goethe, a rinne staidéar ar dhath agus a d'fhorbair roth datha heicseagánach. Is féidir leis an lógó aistriú go dtí trí mhód chun smaoineamh an phriosma a chur in iúl agus chun codarsnacht a chur leis idir línte agus cruthanna. Cuireann scéim datha bhán ghlan an téama ilchineálach i láthair. Úsáideann an pacáistiú struchtúir pháipéir, agus úsáideann dearadh na lampaí aicrileach. Treoraíonn smaoineamh an tsolais an córas branda agus taobh istigh an tsiopa.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Pavomea Dessert Store Aitheantas Branda Milseog Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Pavomea Dessert Store Aitheantas Branda Milseog ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Pavomea Dessert Store Aitheantas Branda Milseog riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags
Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology
Paper structure(package) , Acrylic structure(lamp design)
Design Challenge
Control the quality of all the material.
Research
Research of Goethe.
Inspiration
The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration
The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow
From the Concept of "Light" to the branding system and space design.
Patents
Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members
Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou

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