Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille by Yu Kai Liu

Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Pacáistíochta Competition Category.

Cré-umhaPacáistíocht· 2020

Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Duais Cré-umha A' Design Award Winner in Pacáistíocht Category

17,390

Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille

Téacs Leabhair: Is dearadh pacáistíochta é Moutai do bhiotáille báidiú Síneach. Is é an bosca an chéad cheann a chuir prionsabal an phatrúin athraithigh le cárta tarraingthe i bhfeidhm ar struchtúr pacáistíochta. Nuair a tharraingítear cárta, athraíonn an léaráid chlóite, ag nochtadh na dhá ainmhí déag den stoidiaca Síneach agus figiúirí miotasacha atá cruinnithe le chéile do fhéasta i mBaile Maotai. Tagraíonn na léaráidí do chultúr agus aeistéitic thraidisiúnta na Síne. Tá an buidéal déanta le teicneolaíocht chéramaice. Úsáidtear páipéar tríthoiseach in-bhrúite ag teocht íseal chun na patrúin a choinneáil dílis. Tá an bosca 140 faoi 125 faoi 300 milimeadar ar mhéid.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Moutai Feidhm Bhunúsach: Pacáistíocht Bhiotáille riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun